Originally published: Jan 28 Written by Bri White As the calendar flips to a new year, it’s the right time to set your sights on fresh goals that will propel your business forward. Whether you're a small startup or a well-established brand, setting goals isn’t just another task; it’s the roadmap to success. Businesses of every size can benefit from taking a moment to plan where they’re headed and how to get there. Boost Your Website Traffic   Your website is the digital heart

Originally published: Feb 27, 2025 Written by Bri White When it comes to branding, if your audience doesn’t “get” you, it’s not going to work out. It’s critical to make sure that whatever product or service you’re offering has a solid audience behind it. No audience = no business!  So, how do you make sure your brand is a perfect match, visually and through paid media to get you clicks? Let’s break it down! 1. Know Your Audience Like Your Best Friend First things first—get to